Activate the Caregiver
Aligned, Not Alone
When you’re trying to win a race, you need more than a driver. It takes experts on gas, tires, jacks and glass, all moving together. That’s the way medicine will look in the future. A pit crew of general practitioners, specialists, diagnostics, nutritionists and caregivers aided by the advances in monitoring and modeling that advance health at the personal and the population levels. Alter+Care uses its facilities to build that team of practices and programming in every building. Our clients see medicine the way we do -- as a provider-led continuum of pre-acute, inpatient and post-acute facilities with a strong primary-care gatekeeper. Hospitals must demonstrate that they can serve as agents of integration, investing in continuum linkages so they can direct patients to low-cost sites. That’s where Alter+Care comes in – to build facilities that represent a more sustainable model of care, delivering high-impact prevention and treatment.
“Physicians were always predominantly self-employed, working alone or in small private-practice groups. American hospitals tended to be community-based. But that's changing. Hospitals and clinics have been forming into large conglomerates. And physicians — facing escalating demands to lower costs, adopt expensive information technology, and account for performance — have been flocking to join them. According to the Bureau of Labor Statistics, only a quarter of doctors are self-employed — an extraordinary turnabout from a decade ago, when a majority were independent. They've decided to become employees, and health systems have become chains.”
Configure the Constellation
Alter+Care builds facilities that bring doctors together to take responsibility for care across the spectrum. That means the righty mix of primary care, specialists, diagnostic and imaging services to bring synergy and referral flows between providers and your acute care flagships. Alter+Care recruits physicians to its building by demonstrating the path to success, showing a scalable platform where they can grow, engaging doctors in planning and design, and structuring gainsharing to reward performances.
“Recently, physicians and other clinicians have proposed principles for expanding the role of primary care — includes establishing long-term relations between patients and their primary care team; developing shared plans of care; coordinating care, including subspecialists and hospitals; and providing innovative access to services through improved scheduling, connection to community resources, and new means of communication among individuals, families, and the primary care team facilitated by a patient-controlled personalized health record.”
Every Alter+Care building is promoted by our award-winning marketing team, generating brand equity for the facility among the physician and patient communities. From the inception of the project, we create print and digital collateral, including brochures, postcards, eblasts and giveaways. We extend this brand throughout the physical space through monument and way finding signage, colors and logos. We also create a dedicated website where physicians can receive area information, design specifications and pricing. Once the leasing is completed, the site operates as a portal for patients to access critical building and practice information.
“As the traditional fee-for-service model of healthcare service delivery is upended, branding is approaching the top of the agenda in boardrooms at every healthcare organization from coast-to-coast.”
Alter+Care doesn’t walk away once the ribbon is cut. We maintain ownership and operations of the facility so that tenants are assured of a seamless delivery, move-in and ongoing management, including maintenance, energy management, common area maintenance and 24/7 access.
“Anywhere from 20% to 50% of everything we do in healthcare is waste. Going after that and sharing those savings between the providers and the payers or the patients themselves ultimately is the answer. That's the whole difference between the old HMO that managed care by basically restricting care, to now when we are saying let's truly manage care. Let's manage care in a more efficient manner using more sophisticated IT systems, better clinical practice guidelines, and better operations management techniques.”